9 Financial Influencers On Social Media

Nine headshots of social media influencer personalities

Images by various artists; Illustration by Hunter Newton/Bankrate

Social media platforms offer the opportunity for the everyday investor to follow financial coaches and experts to share valuable insight.

Getting financial advice can come in many forms. You might read some books, listen to podcasts or talk to knowledgable friends and family. But you can also follow financial coaches and experts on social media.

No matter how you find your financial advice, it’s important to do your due diligence and verify the information you hear from others, including those on this list, is accurate. But in the case you’re looking for new people to follow, here are some of the best financial investing coaches and experts to learn from.

1. Rich & Regular @richandregular

Julien and Kiersten Saunders run rich & REGULAR, a personal finance platform. Their book, Cashing Out, talks about how to achieve financial freedom without playing by the rules of corporate America. Their social media pages feature discussions on financial literacy, managing credit and debt and pay discrepancies for women and people of color.

2. Dasha Kennedy @thebrokeblackgirl

Dasha Kennedy, known as The Broke Black Girl, is a financial activist dedicated to providing a safe space for Black women and other women of color seeking to enhance their financial literacy. Kennedy started The Broke Black Girl Facebook group in 2017 and has branched out to many different forms of social media. Follow her for financial advice on marriage (including prenups) and divorce, children and families and what it truly means to live a rich life.

3. Berna Anat @heyberna

Berna Anat is Hey Berna on Instagram and calls herself your “financial hype woman”. She talks extensively about the intersection of financial and mental health, especially for children of immigrant parents. Her book, Money Out Loud, shares insight about toxic money habits, dealing with financial trauma and building wealth when the odds are stacked against you.

4. Delyanne the Money Coach @delyannethemoneycoach

Delyanne is a former attorney who left her law firm to focus fully on financial coaching. On Instagram, Delyanne talks mostly about investing and financial independence. She recently accomplished her goal of leaving the U.S. and moving to Portugal in hopes of retiring sooner. Delyane continually stresses to her followers that it’s never too late to make better money decisions.

5. Jannese Torres @yoquierodineropodcast

Latina money expert Jannese Torres is the host of the Yo Quiero Dinero podcast. On Instagram, she often shares her personal financial journey and how to create a path to financial freedom. She’s also a first-generation Latina who admits she never learned about how to handle money growing up. Her work centers on helping Latina women get smarter with earning and managing money.

6. Charly Stoever @travelercharly

Former stock broker Charly Stoever focuses on eliminating the wealth gap and helping first-gen folks earn more money. Now a full-time coach, Stoever, who identifies as nonbinary, shares their travels and offers financial advice living as a digital nomad. They also host the Unicorn Millionaire podcast, which provides money coaching to people in the LGBTQ+ and BIPOC communities.

7. Chloé Daniels @clobaremoneycoach

In 2021, Chloé Daniels quit her job in marketing and communications to become a full-time money coach. Since then, she says she’s helped thousands of individuals gain financial freedom. As a financial educator, Chloé posts about her personal money journey and relatable money tips.

8. Kevin L. Matthews II @buildingbread

Kevin Matthews is a former financial advisor who shares loads of investing tips on his Instagram, Building Bread. You can also catch him sharing debt management tips, breaking down economic forecasts and money strategies you can start using today. His book, From Burning to Blueprint, weaves details about the rebuilding of Black Wall Street after the 1921 Tulsa Massacre by helping create generational wealth today.

9. Tori Dunlap @herfirst100k

Before becoming a bestselling author and host of the Financial Feminist podcast, Tori Dunlap documented saving her first $100,000 before she turned 25 years old. Since then, she’s quit her corporate marketing job to focus on helping women get educated on their finances. On Instagram, Dunlap shares ways to start investing and earn more money.

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